Golf for Business

The Game Has Broad Appeal:

• Eliminates Organizational Rank
• Develops Business and Networking Contacts
• Removes Formalities
• Generates Leads

Off the Course, as a Golfer You Are:

• In the Loop and In the Know
• More Credible
• At a Competitive Advantage

On the Course, Use Golf For:

• One-on-One, Relationship Selling
• Insight into the Personality/Conduct of Others
• Quality Time With Prospects
• Creating Shared Moments with Customers

Business Golf Dos and Taboos

Dos:

Focus on Customer

• Make all guest arrangements ahead of time for locker room, hospitality and lunch/dinner reservations.
• Research the Golf Course, particularly dress requirements and restricted hours of play.
• Have Fun!

Maximize Networking Opportunities

• Prepare Sound Bites on your Company or Business
• Establish Golf Format in Advance (and any games/betting)
• Take the Power Seat and You Drive the Cart
• Play the Same Tee as Guests

Golf

• Know the Rules
• Practice Good Etiquette
• Be Prepared and Take Good Golf Instruction!
• Play Your Own True Game

Taboos:

Selling

• Don't Talk Business
• No Electronics and Phones

Golf

• Don't Offer Golf Advice/Tips
• Don't Oversell Your Game
• Don't Apologize and Make Excuses

Personal Conduct

• No Alcohol
• No Smoking
• Rudeness Does Count
• No Cheating

Golf Etiquette - In Golf, Politeness Counts

1. Do not talk, move, or make a sound while a player is playing a shot.
2. Do not stand behind a player; rather stand on the right side of the tee.
3. Never get ahead of another player.
4. Do not stand, walk or cast a shadow in a player's putting line.
5. When it is your turn to play, be ready.
6. When finished putting, leave the green and mark your score on the next tee.
7. Mark your ball before picking it up.
8. The player farthest from the pin plays first.
9. Repair your ball marks on the green, and replace your divots on the fairway, and rake bunker after use.
10. Keep carts at least 30 feet from greens and tees.
11. Check to see you are hitting the correct ball.
12. Take only one practice swing before hitting the ball.
13. Only spend 60 seconds looking for a lost ball.
14. Be careful players in front are out of range before hitting.
15. Shout "FORE" when someone is in danger of being hit.
16. Allow faster players to play through; if a hole opens in front of you, you are playing too slow.
17. Never improve your lie of the ball unless you are playing "winter rules".
18. When you are in a wrong fairway, give right-of-way to those playing in the proper fairway.